Why I build sites but don't run ads

I’ve always been drawn to making things. Write code, launch it, watch it work. That feeling — I understand it and I like it.

Ads, SEO promotion, campaign management — I tried it. Learned it, got into it. Does it work? Sure. But it’s not for me. Not because it’s hard, but because it doesn’t click. When you do something that doesn’t light you up, it shows in the result.

What I do, and what I don’t

I build sites. Landing pages on Astro with a proper technical foundation inside: H1–H2 headings where they belong, canonical tags, sitemap, meta descriptions, 90+ Lighthouse performance. I check these several times on every project — not because someone said to, but because they matter.

This is called technical SEO — what’s inside the page. The search engine needs to read the site correctly, understand what it’s about, and know who to show it to. That’s part of the work.

What I don’t do: ad campaigns in Google Ads or any other platform, social media promotion, content written for search rankings, link building, or anything else in external traffic. That’s a separate profession with its own people, tools, and logic.

Why you should know this

If you’re looking for someone who builds the site and also runs traffic — I’m not the one. Better to say so upfront than take the money and do it half-heartedly.

But if you need a landing page that’s technically built right — fast, with clean markup, ready to receive paid traffic or rank in search on its own — that’s exactly what I do.

A site is a tool. The important thing is that it’s built well. What you do with it after is your call.