A Telegram Mini App quiz for a bar: MVP, stack, and numbers

Friends asked for a better way to present a seasonal cocktail menu in a small venue (~12 seats) than paper or a plain post. We borrowed the old “what sofa are you?” meme: people like “who am I?” mechanics.

Goal

• Ship a fast MVP: a Telegram Mini App quiz instead of a boring menu or story.
• Flow: short quiz → “your seasonal cocktail” → menu picks + 10% off.

Stack

• Ruby on Rails 7 — monolith.
• PostgreSQL — users, questions, answers, results.
• Telegram Bot API (telegram-bot-ruby) + Telegram Web Apps — quiz UI.
• Admin — Rails TUI in the terminal: quiz config, stats, live passes, conversions.
• Hosting — VPS (Timeweb).

Results (first weeks)

• 350+ users finished the quiz.
• The quiz became the entry point to the seasonal menu.
• On the first day of seasonal sales:
  • 56.7% of revenue came from seasonal cocktails;
  • 2.3% of revenue tied to the quiz discount.

So it’s not just engagement — it’s measurable.

Takeaway

For HoReCa, Telegram is a natural channel: Mini Apps give a real UI without an app store, and a quiz gives a reason to tap before ordering.

Live bot: @springbonus_bot (verify before linking in production).